Our Story

Our story began in the idyllic beachside town of Pottsville, just outside of Byron Bay in Northern New South Wales, with husband and wife duo, Rob and Tyne. Pregnant with their first child, a darling girl who they’d later name Frankie, Tyne set out to source a set of swaddles that called to her bohemian style, while using safe and premium materials, and available at an affordable price. When she couldn’t find something that ticked all of those boxes, the brand Frankie Lane was born.

Frankie Lane is an Australian-designed, bohemian-inspired range of bamboo and GOTS certified organic cotton muslin baby swaddles. Made from the highest quality materials, our swaddles are luxuriously soft, lightweight and breathable – ideal for your baby’s delicate skin. 

Frankie Lane swaddles are generously sized at 120cm x 120cm and multi-purpose. Use them as a swaddle, a bassinet sheet, lightweight baby blanket, playmat, pram shade, nursing cover or beach throw. 

Frankie Lane’s inaugural collection, Love Story, features soft, romantic hues and pays homage to the brand’s beginning – a love story between co-founders, Tyne and Rob, and the newest chapter in that story, their sweet little girl, Frankie.

We hope you love our swaddles, designed by one mother for another.